We are is an initiative created by an association of tourism entrepreneurs based in the European Valley, Southern Brazil. United by a shared commitment to sustainable development, we work together to promote the region’s extraordinary natural beauty, cultural heritage, and authentic travel experiences.
Our members include accommodations, restaurants, guides, transportation providers, and tourism-related businesses dedicated to responsible and nature-based tourism.
Surrounded by forests, rivers, waterfalls, mountains, and picturesque countryside landscapes, the European Valley offers travelers a different side of Brazil safer, greener, and deeply connected to local traditions shaped by German and Italian heritage.
We also offer customized travel packages designed to provide a seamless experience for international visitors. Our services may include accommodations, airport transfers, guided tours, bicycle rentals, and personalized itineraries that allow travelers to discover the region comfortably and authentically.
Through collaboration and sustainable practices, we seek to strengthen local communities while welcoming visitors from around the world to discover one of South America’s most unique destinations.
Our Mission
To promote sustainable tourism in the European Valley by connecting visitors with authentic experiences, preserving natural landscapes, supporting local communities, and encouraging responsible travel in Southern Brazil.
Our Vision
To establish the European Valley as an internationally recognized destination for eco-tourism, rural tourism, and cultural experiences, becoming a reference for sustainable tourism in South America.
Our Values
Sustainability and environmental responsibility;
Preservation of local culture and heritage;
Support for local communities and businesses;
Authentic and meaningful travel experiences;
Hospitality, safety, and respect for nature;
Long-term sustainable development.
